Advancing performance on and off the field

I Can. I Will.

Mental Strength Coaching

Every elite athlete has talent. Most only train their body. the ones who dominate have a separate mind. That’s what Brady had, that’s what Jordan had - That’s what I build. You too can develop that mental edge and greater awareness to reach your untapped potential and become the greatest at what you do.

As a mental strength coach, I advance growth-minded athletes by helping you minimize performance blocks, establish new habits, reinforce you in your new high-performance identity, and train your mind to sustain maximum confidence allowing you to take your performance to new levels.

This is achieved through my personalized, ‘4 Quarters’, process. The FA ‘4 Quarters’ process puts you on the same mental track as high performing professional athletes. If fully committed, you will be preparing your mind at a pro level—maximizing your full value as an athlete. That’s what it takes.

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Join The Elite

“I was doing it for something
before I was doing it for something.

And that was the difference.”

— Coach J

Testimonials

  • "I would definitely recommend Coach J to other players. I believe he puts you on another level compared to your peers. I believe I process things differently... I compete differently... the energy I have inside me is definitely different than my peers. You really just get put on a whole other level and you see the game for what it really is."

    - Sean Robinson | Division-II College Football Player

  • "The accountability Johnny has held me to is what I have needed! It's exactly what I have been looking for! The trust that I have with him allows me to open myself up to things I have been keeping inside of me out of protection. Because of how he pushes and challenges me mentally, I am making leaps and bounds."

    - Jamie Rae | Professional Bodybuilder

  • "I gained a lot of clarity and perspective through my college situation. It was super helpful just being able to talk with J."

    - Josh Manchigiah | Division-I College Football Player

  • "Johnny Ware is a mental strength coach and founder of Field Awareness who I have learned a lot from about emotional intelligence and communication that has given me so much insight about myself personally and professionally."

    - Hayley Matthews-Jones | Founder & CEO of Minneapolis Vintage Market Minneapolis Craft Market

  • "(J is) opening my eyes to a lot more than just football and it has allowed me to elevate my game."

    - Woo Johnson | Semi-Pro Football Player