Advancing performance on and off the field
I Can. I Will.
Mental Strength Coaching
Every elite athlete has talent. Most only train their body. the ones who dominate have a separate mind. That’s what Brady had, that’s what Jordan had - That’s what I build. You too can develop that mental edge and greater awareness to reach your untapped potential and become the greatest at what you do.
As a mental strength coach, I advance growth-minded athletes by helping you minimize performance blocks, establish new habits, reinforce you in your new high-performance identity, and train your mind to sustain maximum confidence allowing you to take your performance to new levels.
This is achieved through my personalized, ‘4 Quarters’, process. The FA ‘4 Quarters’ process puts you on the same mental track as high performing professional athletes. If fully committed, you will be preparing your mind at a pro level—maximizing your full value as an athlete. That’s what it takes.

“I was doing it for something
before I was doing it for something.
And that was the difference.”
— Coach J
Testimonials